The Build Good Fundraising Podcast

Our podcast offers practical tips and strategies to help non-profit leaders like you grow their revenue and impact so they can do more good in the world. You’ll learn from experts and practitioners who are successfully building a broad base of donors. From direct mail and digital marketing to monthly giving and legacy giving programs, you’ll get fresh ideas and actionable strategies you can implement at your non-profit today.

#47: How to advance your donor’s hero story with Dr. Russell James

Good fundraisers know that stories work better than statistics, that characters work better than calculations and that whoever tells the best story wins. Still, we sometimes neglect the donor’s personal...

#46: 4 steps to building your (personal) brand on LinkedIn with Anthony Jones

LinkedIn is a powerful tool for staying up to date on career opportunities, yes. But it can also make you more valuable as a fundraiser and nonprofit leader by building...

#45: How to create a money-raising gift catalogue, with Brian Tucker

Gift catalogues can be a great way to meaningfully engage your donors in the work you do—and they can raise a lot of money. But how do you create one? How...

#44: How to stop being a reluctant fundraiser and start loving your job, with Cindy Wagman

On this podcast, we often focus on improving the craft of fundraising. But we rarely talk about the mindset is takes to be a fundraiser—and be proud of it.The truth...

#43: How to convert social media fans and followers into donors with Julia Campbell

If you are struggling to use social media—particularly Facebook—to drive revenue and contribute to your fundraising, today’s episode is for you. We are talking to Julia Campbell, the author of Storytelling...

#42: How to turn monthly givers into legacy donors with Ligia Peña

Did you know monthly donors are six times more likely to become legacy donors? They are the most committed and loyal to your organization. They’re in the habit of giving to...

#41: A 3-step framework to test donor preferences & behaviour with Cherian Koshy

Have you ever wished you could read your donors’ minds? Today’s podcast is going to give you a three-step framework you can use to gain some insight into your donors’...

#40: This is how you win back lapsed donors

Acquiring new donors is hard—and expensive. It’s also necessary. But are you missing out on your best source of donor acquisition? It’s lapsed donors. It’s easy to forget about them,...

#39: You’ve measured the data—now what? with Kirk Schmidt

You’ve heard it on this podcast. You’ve heard it at conferences, in books, and from consultants and other fundraisers: You should be using your data to make better decisions about your...

#38—5 next-level tactics to grow your monthly giving program, with Erica Waasdorp

You already know that growing your monthly giving program, mid-level donor program, and legacy giving program are among the most lucrative fundraising activities your nonprofit can pursue. And chances are, you’re...