The Build Good Fundraising Podcast

Our podcast offers practical tips and strategies to help non-profit leaders like you grow their revenue and impact so they can do more good in the world. You’ll learn from experts and practitioners who are successfully building a broad base of donors. From direct mail and digital marketing to monthly giving and legacy giving programs, you’ll get fresh ideas and actionable strategies you can implement at your non-profit today.

#57: The 5 powerful questions to ask prospective funder to increase your close rate, with Mallory Erickson

Have you ever walked into a meeting with a prospective funder feeling nervous? Maybe you weren’t sure how to lead the conversation. Maybe you felt a power imbalance. Or maybe you...

#56: How to thank your donors using philanthropic psychology, with Jen Shang

Have you heard of philanthropic psychology….or phil psych for short? It’s the science behind fundraising that first and foremost cares about stewarding the love that is at the core of...

#55: 6 layers of a wildly effective nonprofit culture and brand, with Ted Vaughn and Mark Miller

How important is your organization’s brand when it comes to the success of your fundraising? How about your culture? Today’s guests have a strong point of view: they’re out to...

#54: This is how you create a successful phonathon for your nonprofit, with Clinton Crow

Have you ever run a phonathon? They’re a tried-and-true way of engaging donors and raising money, especially for higher education institutions.However, running a successful phonathon in-house is no easy task.That’s why...

#53: Double your nonprofit’s income every 72 weeks by building a digital fundraising factory, with Ewald Verhoog

Would you like to acquire, keep and upgrade new donors online? And do it all using marketing automation? It’s possible—by building a digital fundraising factory. And it’s not as complicated as you...

#52: How to implement Profit First at your nonprofit, with Mike Michalowicz

Is your nonprofit profitable? Do you plan to run a surplus every year? When you cost out projects for funders or donors, do you include a profit margin? If that...

#51: How Greenpeace Canada increased monthly giving by 330% using email only, with Miriam Wilson

Monthly donors…we all want more of them. Today we’re going to hear how Greenpeace Canada uses a simple email strategy to grow monthly giving. And the good news is: you...

#50: How to turn unsexy offers into fundraising asks that pull in the dollars, with June Steward

Your offer is the single most important thing that makes a difference in your fundraising. It’s how you move donors toward greater generosity and inspire them to give. But not...

#49: Where fundraising is going in 2022

On the eve of the new year 2022, there’s no mistaking that the world has changed—and that includes fundraising. The role of charity and public society has certainly changed, but...

#48: The proven framework to raise more money using the phone, with T. Clay Buck

“The phone exists for the owner’s convenience, not yours, right? When we call somebody, we are asking to be let into their busy day. We’re asking to be let into...