The Build Good Fundraising Podcast

Our podcast offers practical tips and strategies to help non-profit leaders like you grow their revenue and impact so they can do more good in the world. You’ll learn from experts and practitioners who are successfully building a broad base of donors. From direct mail and digital marketing to monthly giving and legacy giving programs, you’ll get fresh ideas and actionable strategies you can implement at your non-profit today.

Episode 27 — 3 things every fundraiser should do more of in 2021

In the last podcast of the year, we take a look at 3 things nonprofit leaders should do more of in the New Year to grow the value of their...

#26: Steve Bell — Fundraising as a singer-songwriter

On a special Christmas edition of the podcast, we are getting a behind the scenes look at how an independent artist raises funds to support their mission. Today we’re talking with...

#25: John Lepp — How to use design to raise more money

A lot of direct response fundraising advice focuses on creating effective strategies, messages and donor journeys — but we rarely talk about the design of our fundraising.In fact, many organizations...

#24: Dr. Kiki Koutmeridou — How to use identity to improve giving and donor retention

If you are serious about growing your fundraising and building meaningful and lasting relationships with your donors, then you have to start by understanding who your donors are — truly...

#23: Dana K. Segal — 5 ways behavioural economics can improve your fundraising

Every day the human brain makes tens of thousands of decisions — most of them quickly and effectively, but not always rationally. And that can have a big impact on...

#22: Brady Josephson — The state of multi-channel donor communications

Multi-channel fundraising — the concept that we should cultivate donors across as many channels as we can — gets talked about a lot.And for good reason. The data shows that...

#21: Paul Nazareth — Why your planned giving program isn’t working — and what you can do about it

We are witnessing the greatest transfer of wealth in human history. Is your nonprofit benefiting from it?If you don’t have a strong planned giving program integrated into everything you do,...

#20: Steven Shattuck — How to make fundraising more human in the digital age

We live in the golden age of fundraising. With so much software, technology and tools at our disposal, it’s never been easier to capture the attention of donors, reach new audiences...

#19: Viktoria Harrison — How charity: water built a $17m monthly giving program — and what you can do to make yours succeed

Over the last few months it’s become clear to many nonprofits that monthly donors are the heroes we need, but don’t deserve. During COVID, most revenue streams have been shaky and...

#18: Tycely Williams — How to increase equity and inclusion in your nonprofit

2020 has been a strange year, but one of the positives has been a strong movement towards equity and inclusion in the workplace.For too long, systemic oppression has held back...