Insights
Our latest thinking, research, case studies, and practical strategies to help nonprofits grow durable revenue.
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This appeal raised $835,911. Here’s what you can learn from it.
How do you raise money for the lesser-known, but escalating crisis in Ethiopia’s Tigray region, from a donor base who...
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5 mini-plans your nonprofit needs to thrive during the next 12 months
You didn’t see COVID coming. Nobody did. But now that the initial shock to the system is over — and...
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How your donor feels when you do a poor job of thanking her
Picture this… You see a car in the ditch. It’s on fire. You spring into action. You pull the driver...
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7 numbers every nonprofit marketer should know
How do you calculate the success of your fundraising efforts? The answer is more than just total revenue — although...
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Why all fundraising is sales
“Selling is essentially a transfer of feelings”– Zig Ziglar If you work for a nonprofit or social enterprise…you’re in sales.And...
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Why we should stop using the term nonprofit
A few months ago I found myself sitting beside an enthusiastic business-school graduate on a flight to Honduras. He was...
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