The Build Good Fundraising Podcast

Our podcast offers practical tips and strategies to help non-profit leaders like you grow their revenue and impact so they can do more good in the world. You’ll learn from experts and practitioners who are successfully building a broad base of donors. From direct mail and digital marketing to monthly giving and legacy giving programs, you’ll get fresh ideas and actionable strategies you can implement at your non-profit today.

#37—How Amnesty built a succesful legacy program by doing things nonprofits of all sizes and budgets can implement, with Hala Al-Madi

For many donors, the largest gift they will ever make to charity is the one they leave in their will. Carrying on their legacy and keeping alive the values that...

#36—7 tested and proven fundraising action tips to keep donors giving with Claire Axelrad

One of the biggest challenges in growing a nonprofit is donor acquisition and donor retention. Acquiring new donors is hard work. And it can be expensive in the short term, especially...

#35—How to build a successful monthly giving program with Harvey McKinnon

How would you like to have over 25% of your revenue come in automatically, on repeat, month after month, in a stable and predictable manner?Today’s guest is going to show...

#34: 5 behavioural economics principles you can’t afford to ignore, with Nate Andorsky

What compels donors to say yes?That’s the question most nonprofit fundraisers and marketers are trying to find answers for. Because understanding how people make decisions is a key part in...

Episode 33: 7 productivity hacks to become a more effective fundraiser and leader with Rachel Bearbower

“Give yourself some distraction-free time by turning off your notifications. When you go into your Slack or Facebook or Email without your notifications, you’re going in with intention — and...

Episode 32: How to create a donation page that converts visitors into donors, with Tim Kachuriak

Do you know how many of the people that visit the donation page on your website actually end up making a gift? If you’re like most nonprofits, the answer may shock...

Episode 31: How valuing your donors’ identities, feelings and emotions builds loyalty, with Francesco Ambrogetti

“If the commercial world is obsessed with the customer experience, we need to be obsessed with the supporter experience. Before we ask them for money, we have to ask them...

Episode 30: Can the Enneagram make you a better fundraiser? —with Marc Pitman

“All the interpersonal and the internal things that make an organization work well together, and make a team work, actually produce measurable revenue benefit. Good management and soft skills actually...

Episode 29 — How to create an email series that turns leads into donors

“When you open it, we want it to look like an email you would receive from a friend or family. There are no images or buttons. Just plain links and...

Episode 28: Barbara O’Reilly — 4 factors that influence fundraising success

“The whole point of a plan is not just giving yourself a roadmap. The plan serves as a buffer to the external factors that might influence and determine your degree...