Hello, non-profit leader and fundraiser 👋

Do you need help growing your revenue from individual donors?

We help non-profits build a Fundraising Flywheel so they can grow their revenue today and create a pipeline for monthly, mid-level, major, and legacy giving—all while improving donor retention and lifetime value. This is our playbook… (p.s. it’s free)

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Join 1,730+ fundraisers and get new ideas and strategies to grow your fundraising each week

Building a broad base of donors is hard. You might be struggling with:

Figuring out how to find and acquire new donors

You’re relying on fewer and fewer donors to do more and more of the giving
Every year, you’re losing more donors than you’re gaining—and you know you need to grow your donor file if you don’t want to see a decline in revenue sooner than later
Even when you’ve tried acquiring new donors, the results weren’t great and leadership was frustrated

You just want to find “your people” so you can cultivate and steward them to have an engaged supporter base.

Keeping your current donors from lapsing—or never making another gift again

You know the easiest way to grow your revenue is to keep and upgrade the donors you already have, but your donor retention needs some serious improvement
You can’t seem to keep donors connected and giving
You feel like you’re on the acquisition hamster wheel, desperately trying to acquire new donors every year to make up for the ones you lost

You just want to build a sustainable fundraising program where donors feel like an important part of the team and love to give.

Growing recurring revenue and monthly giving

You can’t easily predict your cash flow throughout the year, and it can be nerve-wracking (especially if your CFO comes to you and says you need to make up for a shortfall)
You have a monthly giving program (sort of). But there is no clear and focused strategy to invite donors into it throughout the year
You want recurring revenue, but you don’t have a plan to provide recurring value for monthly givers

You just want to get off the revenue rollercoaster and build a steady, reliable, and predictable source of income—each and every month.

Using donor data and feedback to make better fundraising decisions

You know that good fundraising starts with understanding your donors’ behaviour by looking at the data, but you have no idea where to start
You’re not clear on how to survey your donors in a meaningful way that would give you actionable insights you can apply to raise more money
You’re unsure of what metrics you should be tracking—or what improvements to aim for

You just want data to answer your most important questions, help report to the board and leadership, and guide your fundraising strategy.

We Can Help

No more struggling to find, acquire, keep, and upgrade donors.

We’re your personal, “insatiably-curious-about-understanding-your-donors” fundraising team in your corner.

We’ll work with your team to create and execute a multi-channel individual giving program based on listening to your donors—and engaging, asking, celebrating, and reporting back.

We’ll help you:

Acquire—and keep—new donors using digital and traditional channels
Increase donor retention and lifetime value with a heavy focus on monthly giving, stewardship, and cultivation
Build a data-driven, multi-channel donor fundraising program, from first-time giver to legacy leaver

Get started with an intro call

42%

Increase in number of gifts

84%

Increase in revenue without acquiring new donors

135%

Increase in revenue and 50% increase in amount of gifts

44%

Increase in active donors and 73% growth in new donors

We'll Be Your Guides, But...

Your Donors Will Lead The Way

Understand your donors using data

Our process begins and ends by listening to what your donors are already telling you using data and conversations.

Build A Fundraising Flywheel

We’ll execute a growth plan based on listening, engaging, asking, celebrating, and reporting—using a mix of channels and tactics.

Test, iterate, optimize, and grow

We’ll roll up our sleeves and tweak your fundraising to make sure you’re growing a sustainable program.

After 3 years working with us, you should be in a position to fire us.

(or not, that’s completely up to you!)

Your team will have learned how to listen to your donors and implement direct-response fundraising strategies based on donor understanding.

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Services designed for your stage of fundraising growth.

Grow

For non-profits over $1m in individual giving revenue

A team of fundraising professionals in your corner, handling all of your fundraising communications so you can refocus your time on mission-critical work.

Growth plan based on a donor data diagnostic
Your appeals, newsletters, and email marketing—done for you
Full campaign execution, project management, and print production
Bi-weekly strategy meetings with a dedicated Fundraising Strategist
Yearly fundraising review

Starting at $7,500/month

Learn More

Scale

For non-profits over $5m in individual giving revenue

The very best value we can offer if you have a bold vision for meaningful and sustainable growth over the next 3 years.

Total Fundraising Review that includes a donor data diagnostic, looking at all your data from various platforms, donor experience mapping, and donor surveys
3-year growth plan tailored to your specific goals, objectives, and needs
Executing a multi-channel individual giving program, including digital donor acquisition, direct mail, email marketing, and paid ads
Weekly strategy meetings with a dedicated Sr. Fundraising Strategist, Project Manager, and other specialists
Continuous testing, optimizing, and iterating to achieve meaningful impact on revenue

Starting at $13,000/month

Learn More

Fundraising Academy

For non-profits less than $3m

A training and coaching program that helps you raise more money from individual donors. It’s a place to learn fundraising strategy, improve donor communications, increase donor retention, and get live feedback.

We teach everything we’re learning in our work with agency clients
Live feedback on your fundraising so you can improve and iterate
Trainings and playbooks
Community of peers and accountability
Multiple coaching calls per week

$12,000/year

Learn More

Free On-Demand Training

How to Build a Fundraising Flywheel

Discover how you can apply the Fundraising Flywheel framework that has helped some of our clients double their fundraising income. It will teach you to focus on listening to donors, testing and optimizing, and treating donors like an important part of the team.

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Get Free Access

"BuildGood helped us create a mid-level donor program that focuses on personalized appeals with higher offers. Since working with the BuildGood team, we have often doubled our income from mid-level donor campaigns."

2X Revenue

from mid-level donors

"Since working with BuildGood, we’ve seen a 53% growth in revenue compared to last year. Not only did we raise more money from active donors, our lapsed donor reactivation is up by 119%, and our revenue from reactivated donors is up 144%."

53% Growth

in revenue

"I love the ability to get really specific, real-time feedback. We've seen good stats over the course of last year when it comes to renewal rates and donor satisfaction. I credit the help in the Fundraising Academy for helping us get there."

Get Started Today

Fundraising Academy

For non-profits less than $3m

A training and coaching program that shows you how to raise more money from individual donors. It’s a place to learn fundraising strategy, improve donor communications, increase donor retention, and get live feedback.

We teach everything we’re learning in our work with agency clients
Trainings and playbooks
Multiple coaching calls per week
Live feedback on your fundraising so you can improve and iterate
Community of peers and accountability

$12,000/year

Learn More

Grow

For non-profits over $1m

A team of fundraising professionals in your corner, handling all of your fundraising communications so you can refocus your time on mission-critical work.

Growth plan based on a donor data diagnostic
Your appeals, newsletters, and email marketing—done for you
Full campaign execution, project management, and print production
Bi-weekly strategy meetings with a dedicated Fundraising Strategist
Quarterly fundraising review

Starting at $7,500/month

Learn More

Scale

For non-profits over $5m

The very best value we can offer if you have a bold vision for meaningful and sustainable growth over the next 3 years.

Total Fundraising Review that includes a donor data diagnostic, looking at all your data from various platforms, donor experience mapping, and donor surveys
3-year growth plan tailored to your specific goals, objectives, and needs
Executing a multi-channel individual giving program, including digital donor acquisition, direct mail, email marketing, and paid ads
Weekly strategy meetings with a dedicated Sr. Fundraising Strategist, Project Manager, and other specialists
Continuous testing, optimizing, and iterating to achieve meaningful impact on revenue

Starting at $12,000/month

Learn More

Not sure which one's right for you?

Do you need help growing your revenue from individual donors?

Building a broad base of donors is hard. You might be struggling with:

No more struggling to find, acquire, keep, and upgrade donors.