The Build Good Fundraising Podcast

Our podcast offers practical tips and strategies to help non-profit leaders like you grow their revenue and impact so they can do more good in the world. You’ll learn from experts and practitioners who are successfully building a broad base of donors. From direct mail and digital marketing to monthly giving and legacy giving programs, you’ll get fresh ideas and actionable strategies you can implement at your non-profit today.

#117: How nonprofit brands really grow, with Dr. Margaret Faulkner

In today’s pod we sat down with Dr. Margaret Faulkner, Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science to talk about how nonprofits really grow. The Institute is...

#116: Why DAF donors give more—and how to find them, with Mike Todd

In this episode we sit down with Mike Todd from Transform Philanthropy to demystify Donor Advised Funds (DAFs). While often misunderstood or overlooked, DAFs are the fastest-growing giving vehicle and...

#115: How to choose the right CRM to support your fundraising growth, with Scott Billows

In this episode we sit down with Scott Billows, founder and CEO of Belmar, to walk through a practical, step-by-step framework for evaluating and implementing a new CRM. You’re going...

#114: Is this the end of the donor pyramid? Personalization, AI, and listening to donors at scale, with Anton Lipkanou

The donor pyramid is collapsing. Individual giving is shrinking. And yet, total philanthropic revenue is still growing-just from fewer and fewer people. In this episode, we sit down with Anton...

#113: How Make-A-Wish Canada Built A Winning Giving Tuesday Flywheel, with Rapinder Dhinsa

Giving Tuesday isn’t just one day on the calendar- it’s a chance to build a core pillar of a larger year-end campaign. In this episode, we sit down with Rapinder...

#112: How to evolve your fundraising offer and positioning as your organization scales, with Phil Calvert

Imagine building a huge organization on the back of “$5.38 buys a meal for a neighbour experiencing homelessness”, when a meal is just the doorway, not the destination. It’s a...

#111: Live from Summit: Asking without fear: how to stop worrying and learn to love the ask, with Michael Mitchell

Think asking for money is scary? Michael Mitchell has been there, done that, and sweated through enough awkward asks to keep the deodorant industry in business for a lifetime. After...

#110: Live from Summit: Fundraising appeals that work with, not against, human nature, with Kevin Schulman and Stefano Di Domenico

Fundraising appeals are packed with bad habits that refuse to die-bolded words, underlined sentences, multiple hard asks, and financial symbols littered throughout. The data is clear: none of this is...

#109: Live from Summit: How to acquire more recurring donors: a tested & proven approach to growing recurring revenue, with Nathan Hill

Monthly giving has been the buzzword of the nonprofit industry for the past few years. But most conversations about recurring giving lack substantial data and evidence about what really works...

#108: Live from Summit: The stories we tell, the supporters we keep—lessons in new donor acquisition & retention from UNHCR Canada, with Shairoze Walji

When emergencies happen, donors respond. But too often, that generosity fades just as quickly as it arrives. While acquiring new donors is important, how can we better cultivate and steward...