The Build Good Fundraising Podcast

Our podcast offers practical tips and strategies to help non-profit leaders like you grow their revenue and impact so they can do more good in the world. You’ll learn from experts and practitioners who are successfully building a broad base of donors. From direct mail and digital marketing to monthly giving and legacy giving programs, you’ll get fresh ideas and actionable strategies you can implement at your non-profit today.

#77: How donors really feel about their relationship with you, with Justin McCord

As passionate fundraisers, we’re all pretty good at thinking about how to talk to donors. But sometimes, we’re not the best listeners. On this week’s BG Live, we’re joined by Just McCord...

#76: How to raise the largest gift your organization has ever received, with Gudrun Hofmeister

Do you have donors on your file who could be making larger gifts…but you’ve just never asked? Chances are, you do. And chances are also, you might not even know...

#75: How to use storytelling to engage donors and retain staff, with Olga Moshinsky Woltman

Humans are wired for stories, yet storytelling can be challenging. That’s why on this week’s BuildGood Live, we’re talking to master storyteller—and founder of LemonSkies—Olga Moshinsky Woltman about how to...

#74: How I Built Good: The Adventure Project, with Becky Straw

In a new segment of the pod we’re calling How I Built Good, we interview nonprofit founders, entrepreneurs and leaders on how they’re building good in the world. Starting with...

#73: 5 steps to get started with donor surveys, with Louis Diez

Have you ever surveyed your donors? We talk a lot about listening to donors through conversations. Surveys can be a great tool to compliment donor conversations, because they’re interviews at...

#72: Why community is the last great fundraising strategy, with Mark Schaefer

Helping your donors feel like they belong might be your ultimate fundraising achievement. Why? Years of stress, amplified by the pandemic, has created a “belonging crisis.” Record levels of mental...

#71: How to know your audience to grow your audience, with Emily Taylor

How often have you heard that you should “listen to your donors” and nodded along in agreement? But how often have you actually sat down to implement a system to...

#70: How to craft irresistible fundraising offers that open hearts and wallets, with Steven Screen

The offer is one of the most foundational—yet most misunderstood—tools in fundraising. Get it wrong, and your fundraising can flop. Get it right, and watch the response rate go up....

#69: The 5 parts of the Fundraising Flywheel with Becky Longhurst

How do you achieve predictable fundraising success? Well, nobody can predict how much money you’re going to raise. But if you follow the 5 steps of the fundraising flywheel consistently—over time— your...

#68: Introducing the Fundraising Flywheel

Is it time we ditch the marketing funnel and replace it with a flywheel? Today we’re introducing the concept of the Fundraising Flywheel—a 5-step framework to help donors become an...