The Build Good Fundraising Podcast

Our podcast offers practical tips and strategies to help non-profit leaders like you grow their revenue and impact so they can do more good in the world. You’ll learn from experts and practitioners who are successfully building a broad base of donors. From direct mail and digital marketing to monthly giving and legacy giving programs, you’ll get fresh ideas and actionable strategies you can implement at your non-profit today.

#97: The 8 steps to building a wildly successful monthly giving program, with Dave Raley

If you’re tired of riding the revenue rollercoaster-where your nonprofit’s cash flow is always dependent on a few key fundraising campaigns during the year- your big opportunity is building a...

#96: How to A/B test your way to fundraising success, with Ronen Tal

“Always be testing”. That’s popular fundraising advice. After all, the only way to get new insights to grow your fundraising is to try new stuff, test, iterate and optimize. But...

95: How to use organic content to build trust at scale and attract donors, with Brynne Krispin

Social media isn’t working for most nonprofits. If you’re watching your engagement drop while spending hours on content creation, you’re likely about ready to give up on social media for...

#94: How Google Ads Can Help You Find New Donors And Grow Your Fundraising, With Kevin Harwood

In our ongoing series on new donor acquisition, we’re talking to one of Canada’s most sought after advertising specialists about how to use Google ads to boost your fundraising. Kevin...

#93: How To Attract New Donors Online Using The Google Ad Grant, With Chris Barlow

We’re continuing our series on new donor acquisition-and today we’re getting into the basics of how you can use the Google Ad Grant to attract potential donors through digital content...

92: How to use Meta ads to find and acquire new donors, with Dana Snyder

Have you ever used paid Facebook and Instagram ads to support your fundraising? Ads can supercharge your donor acquisition strategy, but they can also be a little scary if you’re...

91: How to acquire new donors online, with Jeff Giddens

So you want to find new donors online? Then this is a foundational podcast episode for you to listen to. We’re beginning our series on online new donor acquisition with...

90: The 4 core ways to acquire new donors

You need to retain donors if you want to grow sustainably-but you also need to find new donors. It seems simple enough, but we all want to skip to the...

89: How to set realistic growth goals for 2024—a step by step guide

Many nonprofits want to see 10-20% growth (or more!) year over year-and are tasking their fundraising team to make it happen without a clear-eyed view of what it takes. It’s...

#88: The 5 principles of the pre-loaded year that can help you create the ultimate fundraising plan

In today’s episode, we dive into the 5 key elements of crafting a winning and simple fundraising plan using the pre-loaded year methodology. It’s the same method we teach in...