The Build Good Fundraising Podcast

Our podcast offers practical tips and strategies to help non-profit leaders like you grow their revenue and impact so they can do more good in the world. You’ll learn from experts and practitioners who are successfully building a broad base of donors. From direct mail and digital marketing to monthly giving and legacy giving programs, you’ll get fresh ideas and actionable strategies you can implement at your non-profit today.

#87: Can strategic planning really help you raise more revenue? with Kim Bersin

Do you feel like you have a focused fundraising strategy? Or does it feel like you’re being asked to do something else every few months? Have you—or your leadership—been so...

#86: Fundraising trends from around the world, with Mike Johnston

Today’s show is a special episode—a bit of a global journey of fundraising and discovery with one of Canada’s well known fundraisers. Fresh off a trip to Europe—including stops in...

#85: This is how you create digital fundraising content to 10x your reach, with Cameron Bartlett

What if you could create content for your ads, emails and social media that reached more people than organizations that have 10X your budget? In our part 2 with Cameron...

#84: This is how you use SEO to find new donors, with Cameron Bartlett

More people would give to your organization, if they could only find you. We know ads, emails, and organic social are great ways to reach new potential donors. But some...

#83: How to lead your fundraising efforts with digital, with Erik Rubadeau

We live in the golden age of digital fundraising—the most efficient ecosystem in which to test, learn and refine. Digital has immense power to drive strategies that scale and connect...

#82: These core principles of servant leadership can make your fundraising more effective, with Evan Wildstein

Can the way you lead internally make your fundraising more effective? On today’s podcast, we chat with Evan Wildstein about 10 core behaviours of servant leaders—and how they might just...

#81: If the donor isn’t the hero…who is she?

You’ve likely heard that the donor should be the hero in your fundraising messaging. The phrase had a noble intent. It was meant to encourage us to shift our perspective...

#80: How to begin acquiring new donors with Meta ads—the smart way, with Ben Stewart

If you’ve ever tried running Facebook and Instagram ads to attract new donors, you may have realized it isn’t all that easy. Truth is, an effective paid ads strategy for...

#79: How to audit your email marketing strategy and increase engagement, with Katelyn Baughan

Email remains one of the most effective digital fundraising channels—but how do you know you’re doing it right? How do you balance asking for money, showing gratitude, reporting back on...

#78: How email can support a magical generosity experience, with Tim Sarrantonio

How do you evaluate your email campaigns? If you’re a nonprofit—especially one that doesn’t raise tens of millions every year—you may have a hard time finding benchmarks from organizations like...