The Build Good Fundraising Podcast

Our podcast offers practical tips and strategies to help non-profit leaders like you grow their revenue and impact so they can do more good in the world. You’ll learn from experts and practitioners who are successfully building a broad base of donors. From direct mail and digital marketing to monthly giving and legacy giving programs, you’ll get fresh ideas and actionable strategies you can implement at your non-profit today.

#107: Live from Summit: How UNICEF Canada built, launched and scaled Postcards From Paddington—a flagship branded monthly giving program, with Victoria Mix Higginson

Imagine the impact you could make if your organization had predictable, repeatable, and scalable revenue? In this session recorded live at the Build Good Summit, UNICEF Canada will share how...

#106: Live from Summit: The friction tolerance threshold and why it matters, with Salvatore Salpietro & Shital Patel

Social media isn’t working for most nonprofits. If you’re watching your engagement drop while spending hours on content creation, you’re likely about ready to give up on social media for...

#105: Live from Summit: Why journey mapping is the last, sustainable differentiator in a competitive fundraising marketplace, and how you can master it, with Michael Johnston

This fast-paced excerpt from a workshop at the Build Good Summit dives into journey mapping as a powerful strategy to cultivate donor relationships and build a supporter-centric organization. Designed for...

#104: Live from Summit: The personality test that’s secretly running your fundraising, with Kevin Schulman and Stefano Di Domenico

Most fundraisers ask: Who do I send this appeal to? But the better question is, What appeal do I send to this person? We all recognize people are different-yet fundraising...

#103: Live from Summit: Building Trust—The Antidote To Donor Fatigue & Declining Retention, with Mike Duerksen

Fundraising is at a crossroads. Donor trust is eroding, retention rates are plummeting, and yet, charities continue to rely on the same high-volume, bottom-of-the-funnel tactics-more asks, more urgency, more chasing....

#102: The secret to successful fundraising events that don’t suck

The way we’ve been doing fundraising events might be all wrong. We often focus so much on what happens at the event that we miss the bigger picture: what happens...

#101: Launching The Build Good Summit

After longing for the kind of event we wanted to attend, we decided to create it ourselves. Today, Hannah and Mike walk through why we’re launching The Build Good...

#100: Thoughts on 100 episodes of the podcast—and where we are going

Today we’re celebrating our 100th episode! Come sit down for a fireside chat (complete with Diet Coke) to share the honest story of how this podcast started, where it’s headed,...

#99: Road To Summit: Research-backed ways to improve donor retention, with Nathan Hill

Today we’re launching the Build Good Summit, and introducing the first speaker—Nathan Hill from NextAfter. Nathan and the NextAfter team recently analyzed how the fundraising of 211 nonprofits impacts donor...

#98: 4 easy ways to improve your fundraising copy—and 4 bonus ways to level up, with Hannah Vermeer

Today, BuildGood’s resident fundraising copywriter delivers a masterclass in how to craft fundraising copy that leads people toward greater generosity. Hannah Vermeer gets into simple, easy and effective ways you...