“Always be testing”. That’s popular fundraising advice.
After all, the only way to get new insights to grow your fundraising is to try new stuff, test, iterate and optimize.
But how do you decide what to test? How do you set up a proper A/B test? And how do you make sure you learn something meaningful from it?
That’s what we get into in today’s chat with Ronen Tal, the Director of Integrated Marketing and Fundraising at Nature Conservancy of Canada. He stewards a donor file of 40,000 donors contributing more than $10m in revenue each year. And he’s always testing new approaches to grow generosity.
In our chat we get into:
- How to decide what to test
- Why you need a testing hypothesis-and how to create one
- The difference between trying new stuff and A/B testing
- How to run successful A/B tests
- How to interpret results to find actual insights
To learn more about Ronen and his work, you can connect with him on LinkedIn.
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Thanks for listening!
