#83: How to lead your fundraising efforts with digital, with Erik Rubadeau
We live in the golden age of digital fundraising—the most efficient ecosystem in which to test, learn and refine. Digital has immense power to drive strategies that scale and connect deeply with our donors. AND it plays nicely with so many other channels, including direct mail. Yet most organizations use it backwards. Instead of leading […]
#82: These core principles of servant leadership can make your fundraising more effective, with Evan Wildstein
Can the way you lead internally make your fundraising more effective? On today’s podcast, we chat with Evan Wildstein about 10 core behaviours of servant leaders—and how they might just improve the way you fundraise. Behaviours like listening, empathy, healing, building community, and much more. We’ll also get into some super practical ways to activate […]
#81: If the donor isn’t the hero…who is she?
You’ve likely heard that the donor should be the hero in your fundraising messaging. The phrase had a noble intent. It was meant to encourage us to shift our perspective away from meeting revenue targets, and toward finding alignment with our ideal donors’ goals and values. But over time, it became misunderstood. Misconstrued. And misapplied. […]
#80: How to begin acquiring new donors with Meta ads—the smart way, with Ben Stewart
If you’ve ever tried running Facebook and Instagram ads to attract new donors, you may have realized it isn’t all that easy. Truth is, an effective paid ads strategy for nonprofits trying to attract new donors is a lot different than running ads for for-profits that are selling products. Yet most of the information you’ll […]
#79: How to audit your email marketing strategy and increase engagement, with Katelyn Baughan
Email remains one of the most effective digital fundraising channels—but how do you know you’re doing it right? How do you balance asking for money, showing gratitude, reporting back on impact and surveying your donors? How much email is too much…or too little? On this week’s BG Live, we’re helping you audit your email marketing […]
#78: How email can support a magical generosity experience, with Tim Sarrantonio
How do you evaluate your email campaigns? If you’re a nonprofit—especially one that doesn’t raise tens of millions every year—you may have a hard time finding benchmarks from organizations like yours. Most of the data on benchmarks and proven practices comes from either very large organizations or from for-profit companies. Until now. On this week’s […]
#77: How donors really feel about their relationship with you, with Justin McCord
As passionate fundraisers, we’re all pretty good at thinking about how to talk to donors. But sometimes, we’re not the best listeners. On this week’s BG Live, we’re joined by Just McCord from RKD about a brand new donor study that listened to donors across a variety of causes. Turns out, donors need us to listen more. In […]
#76: How to raise the largest gift your organization has ever received, with Gudrun Hofmeister
Do you have donors on your file who could be making larger gifts…but you’ve just never asked? Chances are, you do. And chances are also, you might not even know where to begin to identify them and lead them toward greater generosity (otherwise you would’ve asked them already!). The good news is, it could be […]
#75: How to use storytelling to engage donors and retain staff, with Olga Moshinsky Woltman
Humans are wired for stories, yet storytelling can be challenging. That’s why on this week’s BuildGood Live, we’re talking to master storyteller—and founder of LemonSkies—Olga Moshinsky Woltman about how to harness the power of stories. She’s worked with some of the most inspiring and transformative causes, including American Heart Association, the ALS Association, American Diabetes […]
#74: How I Built Good: The Adventure Project, with Becky Straw
In a new segment of the pod we’re calling How I Built Good, we interview nonprofit founders, entrepreneurs and leaders on how they’re building good in the world. Starting with Becky Straw. She never set out to become a founder. But when she was let go from her job at fast-growing water charity, she bought […]