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#80: How to begin acquiring new donors with Meta ads—the smart way, with Ben Stewart

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If you’ve ever tried running Facebook and Instagram ads to attract new donors, you may have realized it isn’t all that easy.

Truth is, an effective paid ads strategy for nonprofits trying to attract new donors is a lot different than running ads for for-profits that are selling products. Yet most of the information you’ll find on running online ads is geared toward for-profits.

On today’s BG Live, we’re getting into how you can start to acquire new donors with Meta ads—without wasting a ton of money.

Ben Stewart from Louder gets into how you can use lookalike audiences for Facebook & Instagram Ads to help you attract new leads, new event attendees and new donors. It’s an easy place to start, because it allows you to use what you know about your current donors to help you find your future supporters.

Ben is on a mission to help nonprofit organizations apply digital marketing best practices so they can raise more funds and do more good. With experience in live event production, vocational ministry, and digital marketing, he helps purposeful brands improve their messaging, marketing, and websites so they can increase their impact on the world.

➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: 

🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: 

🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: 

❤️ And if you haven’t yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: 

Thanks for listening! 


#Fundraising #Nonprofit #Philanthropy #Marketing 

Interested in  working with a fundraising agency to grow your nonprofit?

BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. 

You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 

➡️For more information, go here:

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Become a smarter fundraiser in just 5 minutes.

In this FREE video mini-course, you’ll learn how to create a clear and compelling fundraising message that moves donors to action. Spend just a few minutes learning what motivates people to give, and your next appeal, email or newsletter could raise a lot more money.

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