How do you evaluate your email campaigns?
If you’re a nonprofit—especially one that doesn’t raise tens of millions every year—you may have a hard time finding benchmarks from organizations like yours.
Most of the data on benchmarks and proven practices comes from either very large organizations or from for-profit companies.
On this week’s BuildGood Live, we’re talking to Tim Sarrantonio from Neon ONE about the new Nonprofit Email Report.
Tim and his team analyzed key email performance metrics from 1,495 nonprofit
organizations of all sizes and missions.
They evaluated 37,472 email campaigns (that’s 157,048,634 individual emails) that were sent during 2022, then broke down important benchmarks by list size.
In our chat, we’ll get into:
- The 5 common traits of highly effective emails
- The anatomy of an email that raises more money
- Words to include (and avoid) in subject lines
- Benchmarks for open rates, unsubscribe rates and fundraising performance
Whether you’re a large nonprofit with thousands of email subscribers or a smaller org with an audience in the hundreds, you’re bound to learn how to up your email game a little bit.
➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven’t yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com