Fundraising appeals are packed with bad habits that refuse to die—bolded words, underlined sentences, multiple hard asks, and financial symbols littered throughout. The data is clear: none of this is actually helping.
So what does?
This practical, no-fluff session recorded live at the Build Good Summit will strip away ineffective tactics and replace them with a proven, behavioral science-backed approach to crafting appeals that work.
This session isn’t theory—it’s specific, actionable, and counterintuitive. You’ll walk away with clear do’s and don’ts for writing stronger, more effective appeals—without gimmicks, without pressure, and without the bad habits fundraisers keep passing down.
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⛰️ Don’t miss out on the next BuildGood Summit! Sign up to be the first to know about the dates, location and super early bird discounted tickets at www.buildgoodsummit.com
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
