#62: The 3 lanes of fundraising, with Michael Dixon

You’ve often heard us talk on this podcast about getting closer to your donors and leading them toward making their best gift for your organization—a gift that is meaningful to them and increases their own sense of wellbeing. But how do you move beyond fundraising communications to building personal, 1:1 relationships? On today’s show, we’re […]

This appeal raised $835,911. Here’s what you can learn from it.

How do you raise money for the lesser-known, but escalating crisis in Ethiopia’s Tigray region, from a donor base who just donated millions to the emergency response in Ukraine? The challenge When our client, Mennonite Central Committee (MCC) Canada, wanted to launch an appeal to help refugees of the escalating Tigray crisis in Ethiopia, they […]

#59: Creative deviations in fundraising, with John Lepp

What does a person get when they make a gift to charity?  Most of the time, they’re not buying a product or service. They’re buying a story about the kind of person they are. And what they get in return is the way you treat them…and communicate with them…and update them.  So, isn’t it our […]

#58: A better way to measure and improve donor satisfaction, with Kevin Schulman

If you’re a regular listener of this podcast, you know intuitively that the donor experience is more important than just getting the gift.  Because a great experience leads to greater commitment, and loyalty and satisfaction…and yes, money in the long term.  But before you can improve the donor experience—and increase supporter satisfaction—you need to know […]

#56: How to thank your donors using philanthropic psychology, with Jen Shang

Have you heard of philanthropic psychology….or phil psych for short?  It’s the science behind fundraising that first and foremost cares about stewarding the love that is at the core of philanthropy.  So instead of being focused on growing revenue from your donors, it’s focused on growing your donors’ human capacity to love others—as well as […]

#54: This is how you create a successful phonathon for your nonprofit, with Clinton Crow

Have you ever run a phonathon?  They’re a tried-and-true way of engaging donors and raising money, especially for higher education institutions. However, running a successful phonathon in-house is no easy task. That’s why on this weeks’ show, we’re talking to an OG phonathon strategist, Clinton Crow from LEAD Philanthropy.  Clinton signed up to make phone […]