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#86: Fundraising trends from around the world, with Mike Johnston

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Today’s show is a special episode—a bit of a global journey of fundraising and discovery with one of Canada’s well known fundraisers.  

Fresh off a trip to Europe—including stops in Romania, Slovakia and Holland—Michael Johnston joins us to have a chat about what the social impact sector outside of North America looks like. And what we can learn from it. 

Michael was trained as a NATO analyst but ended up a direct mail fundraiser in 1987. Many books and clients later, he now works in over 30 countries through his agency HJC New Media.

In our chat, we touch on F2F fundraising, mid-level giving, monthly giving and legacy giving through the lens of other countries and cultures. 

➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: 

🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: 

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Thanks for listening! 


#Fundraising #Nonprofit #Philanthropy #Marketing 

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BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. 

You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 

➡️For more information, go here:

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