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#70: How to craft irresistible fundraising offers that open hearts and wallets, with Steven Screen

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The offer is one of the most foundational—yet most misunderstood—tools in fundraising.

Get it wrong, and your fundraising can flop. Get it right, and watch the response rate go up.

So what is an offer anyway?

It’s the thing you’re asking donors to help make happen.

The outcome.

The ultra-specific and tangible difference their gift can make.

And that doesn’t just apply to direct response fundraising.

Major donor visits? There’s usually an offer at some point.

Events? Just a vehicle to deliver an offer.

Grants? A fancy way of presenting an offer (usually with a lot of jargon). 

So on today’s podcast, we’re talking to Steven Screen about how to craft effective fundraisings offers that open hearts and wallets. 

He’s the co-founder of Better Fundraising and has been fundraising for 25 years. In the first half of his career, he focused on direct mail, TV, and radio for national nonprofits. For the second half, he’s been bringing best practices from the larger organizations to small- to medium-sized charities. 

In our chat, you’ll learn: 

  • Why offers matter more than you might think
  • The building blocks of a great offer
  • How to overcome common objections from leadership
  • How to raise undesignated funds while still using a clear and specific offer

➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: 

🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: 

🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: 

❤️ And if you haven’t yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: 

Thanks for listening! 


#Fundraising #Nonprofit #Philanthropy #Marketing 

Interested in  working with a fundraising agency to grow your nonprofit?

BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. 

You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 

➡️For more information, go here:

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Become a smarter fundraiser in just 5 minutes.

In this FREE video mini-course, you’ll learn how to create a clear and compelling fundraising message that moves donors to action. Spend just a few minutes learning what motivates people to give, and your next appeal, email or newsletter could raise a lot more money.

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