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#67: BG Live— How charity: water tests new fundraising channels like direct mail and DRTV, with Megan Toscano

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Welcome to the first ever BG Live—a live recording of the podcast on Zoom that anyone can join.

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You probably know charity: water to be an admired innovator in the fundraising world. 

They do things so wonderfully different. 

And they’ve set the gold standard for digital fundraising and online engagement. 

But in order to keep growing and reaching new audiences, the organization is testing out different mediums and channels. 

In this week’s BG Live, Megan Toscano from charity: water gets into how the organization is diversifying their media strategy to broaden reach and achieve scale in the years ahead. 

In our chat, Megan talks about: 

  • their online donor acquisition strategy 
  • how they’ve tested direct mail
  • their efforts using direct response TV ads
  • how they go about organic social vs. paid ads
  • how they’re thinking about sustainable growth and reaching new donors


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Interested in working with a fundraising agency to grow your nonprofit? 

BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. 

You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 

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