The Fundraising Agency That Helps Nonprofits Grow

#68: Introducing the Fundraising Flywheel

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Is it time we ditch the marketing funnel and replace it with a flywheel?

Today we’re introducing the concept of the Fundraising Flywheel—a 5-step framework to help donors become an important part of the team and improve your fundraising. 

The flywheel is simply our way of codifying the fundamentals of fundraising done well:

  1. Listen
  2. Engage
  3. Ask
  4. Celebrate 
  5. Report 

A flywheel is like a big, heavy wheel that helps things keep moving.

It’s like a toy top that you spin.

Once you get it spinning, it keeps going for a little while, even after you stop turning it.

The Fundraising Flywheel works the same way. It’s a bit of work to get it spinning.

But once you master the 5 parts of the flywheel, your fundraising flywheel will start to gain momentum reliably. With a lot less effort on your part.

Your revenue will grow—and so will your career.

➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use:

🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn:

🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode:

❤️ And if you haven’t yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: 

Thanks for listening! 


#Fundraising #Nonprofit #Philanthropy #Marketing 

Interested in  working with a fundraising agency to grow your nonprofit?

BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. 

You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 

➡️ For more information, go here:

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Become a smarter fundraiser in just 5 minutes.

In this FREE video mini-course, you’ll learn how to create a clear and compelling fundraising message that moves donors to action. Spend just a few minutes learning what motivates people to give, and your next appeal, email or newsletter could raise a lot more money.

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