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#66: The best of legacy giving

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On today’s podcast, we’re revising the best advice and proven practices on how to get more gifts in wills.

For many of your donors, the gift they leave in their will might the largest gift they ever make to your charity. Not only that, but research has shown that donors who choose to leave a gift in their will, often times also end up increasing their giving while they’re still alive. 

So in today’s rewind, we’re going back to some key insights our guests have shared on this podcast when it comes to legacy giving, including: 

  • the difference a little legacy checkbox in a direct mail reply device can make
  • why talking to donors about gifts in wills isn’t about death, but about life 
  • how printing little legacy nudges on stickers might be the best money you spend

➡️  Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: 

🔔  Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: 

❤️  And if you haven’t yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.


Interested in  working with a fundraising agency to grow your nonprofit?

BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. 

You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 

➡️ For more information, go here: 

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In this FREE video mini-course, you’ll learn how to create a clear and compelling fundraising message that moves donors to action. Spend just a few minutes learning what motivates people to give, and your next appeal, email or newsletter could raise a lot more money.

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