What does a person get when they make a gift to charity?
Most of the time, they’re not buying a product or service. They’re buying a story about the kind of person they are.
And what they get in return is the way you treat them…and communicate with them…and update them.
So, isn’t it our duty to put a lot of thought and care into our donor communications?
Don’t we owe it to our community of supporters—and the people we serve—to draw people closer to the work and treat them like they’re an important part of the team?
Today’s guest just released a book to help fundraisers create sharp and surprising donor communications that do a much better job of raising money and retaining supporters.
John Lepp is a direct response, marketing and graphic design expert with 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline.
His new book is called Creative Deviations.
It’s an anecdotal and thoughtful full-colour how-to guide to help you become more creative. It’s part graphic design, part design thinking, part storytelling, part strategic thinking and part love note to you amazing humans who work so hard for your causes, your donors, your mission and your desire to contribute and make positive change in our world.
You can buy the book right here.
I learn something new every time I talk to John, so I think you’re going to love this episode.
➡️ Join our FREE training on how to create compelling fundraising messages that lead donors to action and raise more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven’t yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact.
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.