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This appeal raised $835,911. Here’s what you can learn from it.
How do you raise money for the lesser-known, but escalating crisis in Ethiopia’s Tigray region, from a donor base who just donated millions to the emergency response in Ukraine? The challenge When our client, Mennonite...
5 mini-plans your nonprofit needs to thrive during the next 12 months
You didn’t see COVID coming. Nobody did. But now that the initial shock to the system is over — and you survived — it’s time to think about the next 12 months. Because you can...
How your donor feels when you do a poor job of thanking her
Picture this... You see a car in the ditch. It's on fire. You spring into action. You pull the driver out, just in time. He's bleeding badly. You take off your shirt and apply pressure...
7 numbers every nonprofit marketer should know
How do you calculate the success of your fundraising efforts? The answer is more than just total revenue — although that's what many nonprofits and fundraisers focus on. To understand how your efforts impact results...
Why all fundraising is sales
“Selling is essentially a transfer of feelings”- Zig Ziglar If you work for a nonprofit or social enterprise...you're in sales.And the sooner you own it, the better your fundraising will be. The better your fundraising,...