The Fundraising Agency That Helps Nonprofits Grow

#72: Why community is the last great fundraising strategy, with Mark Schaefer

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Helping your donors feel like they belong might be your ultimate fundraising achievement.


Years of stress, amplified by the pandemic, has created a “belonging crisis.” Record levels of mental health issues are putting an entire generation at risk. Many of us are more connected than ever before—and at the same time, lonelier than ever before. 

So what if your nonprofit created the kind of emotional connection that would not only make your fundraising a lot more effective—but could also help to enhance your donors’ sense of self-esteem, self-identity, and pride? 

What if you built the kind of lasting, emotional ties with donors that would make them an important part of the team?

Today on the podcast, we’re talking with futurist and business consultant Mark Schaefer on how to create a true community of donors. Mark just released his new book, Belonging to The Brand, which is one of my favorite reads in recent memory.  

In our chat, we get into: 

  • The difference between building an audience and building a community 
  • The loneliest generation 
  • How legacy giving is tied to belonging and community

➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: 

🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: 

🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: 

❤️ And if you haven’t yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: 

Thanks for listening! 


#Fundraising #Nonprofit #Philanthropy #Marketing 

Interested in  working with a fundraising agency to grow your nonprofit?

BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. 

You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here:

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