The Fundraising Agency That Helps Nonprofits Grow

#73: 5 steps to get started with donor surveys, with Louis Diez

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Have you ever surveyed your donors? 

We talk a lot about listening to donors through conversations. Surveys can be a great tool to compliment donor conversations, because they’re interviews at scale.

They’re a great way to: 

  • Engage
  • Course-correct (are we going in the right direction?)
  • Collect information
  • Make donors feel valued and seen
  • Identify donors for further cultivation and solicitation

But how do you get started designing a survey? 

And what meaningful and practical steps can you take with the information you get back? 

On this week’s podcast, we chat with Louis Diez about how to get started with donor surveys. 

Louis advises nonprofits in annual fund development, digital fundraising, and engagement strategies.

He currently serves as the VP, Community of Almabase and is the founder of the Donor Participation Project

Previously, he was Executive Director of Annual Giving at Muhlenberg College, Director of the Annual Fund and Development Business Operations at the Baltimore Symphony Orchestra and Associate Director of Development at Johns Hopkins SAIS. 

In these roles, he led teams that created growth in number of donors and dollars raised through a model he calls the Sustainable Revenue Engine.

In our chat, we get into: 

  • How to choose and define the purpose of a donor survey 
  • How to design questions that connect with the donor’s identity and values
  • How to design questions that connect the donor with the different ways you’re making an impact
  • How to design questions about philanthropic plans and habits
  • How to strategically follow-up with donors who raised their hand

➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: 

🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: 

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Thanks for listening! 


#Fundraising #Nonprofit #Philanthropy #Marketing 

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You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here:

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