The Build Good Fundraising Podcast

#107: Live from Summit: How UNICEF Canada built, launched and scaled Postcards From Paddington—a flagship branded monthly giving program, with Victoria Mix Higginson

July 30th, 2025
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Mix Higginson

Imagine the impact you could make if your organization had predictable, repeatable, and scalable revenue?

In this session recorded live at the Build Good Summit, UNICEF Canada will share how they created and scaled Paddington’s Postcards, an innovative monthly giving subscription that sends postcards from all around the world to Canadian families making a monthly gift, while teaching children about philanthropy at the same time.

This session is perfect for anyone (beginners and advanced fundraisers!) looking for inspiration on a unique way to connect with new audiences through your monthly giving program.

We’ll discuss actionable insights on channel diversification, key performance metrics to measure success and how we leveraged seasonal moments to drive conversions.

⛰️ Don’t miss out on the next BuildGood Summit! Sign up to be the first to know about the dates, location and super early bird discounted tickets at www.buildgoodsummit.com

🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/

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Thanks for listening!

 

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