#87: Can strategic planning really help you raise more revenue? with Kim Bersin
Do you feel like you have a focused fundraising strategy? Or does it feel like you’re being asked to do something else every few months? Have you—or your leadership—been so derailed by that shiny, new opportunity (looking at you, TikTok) that you lose sight of what’s important? A strategic plan might help—if you approach it […]
#86: Fundraising trends from around the world, with Mike Johnston
Today’s show is a special episode—a bit of a global journey of fundraising and discovery with one of Canada’s well known fundraisers. Fresh off a trip to Europe—including stops in Romania, Slovakia and Holland—Michael Johnston joins us to have a chat about what the social impact sector outside of North America looks like. And what […]
#85: This is how you create digital fundraising content to 10x your reach, with Cameron Bartlett
What if you could create content for your ads, emails and social media that reached more people than organizations that have 10X your budget? In our part 2 with Cameron Bartlett, we’ll into the formulas he’s used to reach over 125,000,000 people for social good. And the best part? These frameworks work to build an […]
#84: This is how you use SEO to find new donors, with Cameron Bartlett
More people would give to your organization, if they could only find you. We know ads, emails, and organic social are great ways to reach new potential donors. But some of the scrappiest, most creative nonprofits use SEO to attract new supporters to grow their cause. How? On this week’s BuildGood Live, we’re revealing the […]
#83: How to lead your fundraising efforts with digital, with Erik Rubadeau
We live in the golden age of digital fundraising—the most efficient ecosystem in which to test, learn and refine. Digital has immense power to drive strategies that scale and connect deeply with our donors. AND it plays nicely with so many other channels, including direct mail. Yet most organizations use it backwards. Instead of leading […]
#82: These core principles of servant leadership can make your fundraising more effective, with Evan Wildstein
Can the way you lead internally make your fundraising more effective? On today’s podcast, we chat with Evan Wildstein about 10 core behaviours of servant leaders—and how they might just improve the way you fundraise. Behaviours like listening, empathy, healing, building community, and much more. We’ll also get into some super practical ways to activate […]
#81: If the donor isn’t the hero…who is she?
You’ve likely heard that the donor should be the hero in your fundraising messaging. The phrase had a noble intent. It was meant to encourage us to shift our perspective away from meeting revenue targets, and toward finding alignment with our ideal donors’ goals and values. But over time, it became misunderstood. Misconstrued. And misapplied. […]
#80: How to begin acquiring new donors with Meta ads—the smart way, with Ben Stewart
If you’ve ever tried running Facebook and Instagram ads to attract new donors, you may have realized it isn’t all that easy. Truth is, an effective paid ads strategy for nonprofits trying to attract new donors is a lot different than running ads for for-profits that are selling products. Yet most of the information you’ll […]
#79: How to audit your email marketing strategy and increase engagement, with Katelyn Baughan
Email remains one of the most effective digital fundraising channels—but how do you know you’re doing it right? How do you balance asking for money, showing gratitude, reporting back on impact and surveying your donors? How much email is too much…or too little? On this week’s BG Live, we’re helping you audit your email marketing […]
#78: How email can support a magical generosity experience, with Tim Sarrantonio
How do you evaluate your email campaigns? If you’re a nonprofit—especially one that doesn’t raise tens of millions every year—you may have a hard time finding benchmarks from organizations like yours. Most of the data on benchmarks and proven practices comes from either very large organizations or from for-profit companies. Until now. On this week’s […]