#25: John Lepp — How to use design to raise more money
A lot of direct response fundraising advice focuses on creating effective strategies, messages and donor journeys — but we rarely talk about the design of our fundraising. In fact, many organizations outsource the design of their fundraising to graphic designers who know a lot about how to make things look pretty, but know nothing about […]
#22: Brady Josephson — The state of multi-channel donor communications
Multi-channel fundraising — the concept that we should cultivate donors across as many channels as we can — gets talked about a lot. And for good reason. The data shows that multi-channel giving is the best way to grow and maintain revenue. But high-quality multi-channel communication is hard to do. So what exactly are nonprofits […]
#20: Steven Shattuck — How to make fundraising more human in the digital age
We live in the golden age of fundraising. With so much software, technology and tools at our disposal, it’s never been easier to capture the attention of donors, reach new audiences and generate revenue. And yet, fundraising performance as a whole remains largely stagnant. Can relying too much on technology actually hinder our ability to […]