You see a car in the ditch. It’s on fire. You spring into action.
You pull the driver out, just in time. He’s bleeding badly.
You take off your shirt and apply pressure to his wound while calling 911.
You save his life.
Later, at the hospital, he regains consciousness. He asks to see you.
You can’t wait to see him. Does he remember anything? Is he going to be ok? Does he have a family? What will he say to you?
Nervously, you walk into the room.
He looks at you, emotionless, and says:
“On behalf of me and my entire family, I would like to thank you for recently saving my life. I believe in staying alive. My goal is to stay alive as long as possible. You have helped me meet my goals. With warm greetings….”
How do you feel?
That’s how we treat our donors when we ask them to literally SAVE A LIFE, then do a poor job of thanking them.
ASK YOURSELF: IF A STRANGER SAVED YOUR LIFE, HOW WOULD YOU THANK THEM? WHAT WOULD YOU SAY TO THEM?
Then say that to your donors.