How important is your organization’s brand when it comes to the success of your fundraising?
How about your culture?
Today’s guests have a strong point of view: they’re out to prove that how a nonprofit brand operates on the inside is more important than how it looks on the outside.
Mark Miller and Ted Vaughn have led nearly 100 rebrands for purpose-driven organizations with their team at Historic Agency.
Now they’ve written a book called “Culture Built My Brand: The Secret to Winning More Customers Through Company Culture.”
And on today’s podcast, Mark and Ted join us to talk about how your internal culture—how your employees communicate and behave—defines your brand, and influences the success of your fundraising, more than your logo or website.
LINKS MENTIONED IN THIS EPISODE
- Get the book Culture Built My Brand
- Historic Agency
—
➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🔔Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven’t yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/channel/UCUAcZhCGk8PZeDfJtt3TRvA
