How your donor feels when you do a poor job of thanking her

Picture this… You see a car in the ditch. It’s on fire. You spring into action. You pull the driver out, just in time. He’s bleeding badly. You take off your shirt and apply pressure to his wound while calling 911. You save his life. Later, at the hospital, he regains consciousness. He asks to […]

7 numbers every nonprofit marketer should know

How do you calculate the success of your fundraising efforts? The answer is more than just total revenue — although that’s what many nonprofits and fundraisers focus on.  To understand how your efforts impact results and understand how donors respond (or don’t), you have to know the numbers. Here are 7 key performance indicators you […]

Why all fundraising is sales

“Selling is essentially a transfer of feelings” – Zig Ziglar If you work for a nonprofit or social enterprise…you’re in sales. And the sooner you own it, the better your fundraising will be. The better your fundraising, the more donations and donors will come in. The higher your revenue, the more good you can do […]

Why we should stop using the term nonprofit

A few months ago I found myself sitting beside an enthusiastic business-school graduate on a flight to Honduras. He was on his way to Peru for a one-week adventure in the Amazon rainforest before starting a demanding and exciting executive-track career at a medical company in Ontario.  After we chatted about his passion for sales […]