#45: How to create a money-raising gift catalogue, with Brian Tucker

Gift catalogues can be a great way to meaningfully engage your donors in the work you do—and they can raise a lot of money. But how do you create one?  How do you optimize it? How do you develop the offers and the price points? How do you choose which gifts to feature more heavily […]

#34: 5 behavioural economics principles you can’t afford to ignore, with Nate Andorsky

What compels donors to say yes? That’s the question most nonprofit fundraisers and marketers are trying to find answers for. Because understanding how people make decisions is a key part in making our fundraising more effective. We’ve talked about how behavioural economics can help your fundraising on this podcast before, but many of you said […]

Episode 30: Can the Enneagram make you a better fundraiser? —with Marc Pitman

“All the interpersonal and the internal things that make an organization work well together, and make a team work, actually produce measurable revenue benefit. Good management and soft skills actually make a measurable impression on donors and in your bank account at the end of the day.” — Marc Pitman Building a successful nonprofit is […]

Episode 27 — 3 things every fundraiser should do more of in 2021

In the last podcast of the year, we take a look at 3 things nonprofit leaders should do more of in the New Year to grow the value of their donor file. They don’t require you to completely change the way you do things. In most cases, they simply require you to prioritize your time […]

5 mini-plans your nonprofit needs to thrive during the next 12 months

You didn’t see COVID coming. Nobody did. But now that the initial shock to the system is over — and you survived — it’s time to think about the next 12 months. Because you can come out of the pandemic positioned for growth. You can prepare for the next downturn or crisis lingering around the […]