#45: How to create a money-raising gift catalogue, with Brian Tucker
Gift catalogues can be a great way to meaningfully engage your donors in the work you do—and they can raise a lot of money. But how do you create one? How do you optimize it? How do you develop the offers and the price points? How do you choose which gifts to feature more heavily […]
#34: 5 behavioural economics principles you can’t afford to ignore, with Nate Andorsky
What compels donors to say yes? That’s the question most nonprofit fundraisers and marketers are trying to find answers for. Because understanding how people make decisions is a key part in making our fundraising more effective. We’ve talked about how behavioural economics can help your fundraising on this podcast before, but many of you said […]
Episode 33: 7 productivity hacks to become a more effective fundraiser and leader with Rachel Bearbower
“Give yourself some distraction-free time by turning off your notifications. When you go into your Slack or Facebook or Email without your notifications, you’re going in with intention — and you’re going there to do a job.” -Rachel Bearbower We all struggle with productivity. There are so many distractions and interruptions that kill our productivity — […]
Episode 32: How to create a donation page that converts visitors into donors, with Tim Kachuriak
Do you know how many of the people that visit the donation page on your website actually end up making a gift? If you’re like most nonprofits, the answer may shock you. The industry average conversion rate on donation pages is as low 4%. That means we are failing 96% of potential donors who visit […]
Episode 31: How valuing your donors’ identities, feelings and emotions builds loyalty, with Francesco Ambrogetti
“If the commercial world is obsessed with the customer experience, we need to be obsessed with the supporter experience. Before we ask them for money, we have to ask them who they are and why they are here, and then go start from there.” —Francesco Ambrogetti Today’s guest was fundamental in shifting my thinking about […]
Episode 30: Can the Enneagram make you a better fundraiser? —with Marc Pitman
“All the interpersonal and the internal things that make an organization work well together, and make a team work, actually produce measurable revenue benefit. Good management and soft skills actually make a measurable impression on donors and in your bank account at the end of the day.” — Marc Pitman Building a successful nonprofit is […]
Episode 29 — How to create an email series that turns leads into donors
“When you open it, we want it to look like an email you would receive from a friend or family. There are no images or buttons. Just plain links and text. We want these emails to look like they come from somebody you know and trust.” — John J. Walsh Email fundraising is one of […]
Episode 28: Barbara O’Reilly — 4 factors that influence fundraising success
“The whole point of a plan is not just giving yourself a roadmap. The plan serves as a buffer to the external factors that might influence and determine your degree of success.” — Barbara O’Reilly Do you have a fundraising plan for 2021? Do you have a roadmap for how you will fund your mission […]
Episode 27 — 3 things every fundraiser should do more of in 2021
In the last podcast of the year, we take a look at 3 things nonprofit leaders should do more of in the New Year to grow the value of their donor file. They don’t require you to completely change the way you do things. In most cases, they simply require you to prioritize your time […]
5 mini-plans your nonprofit needs to thrive during the next 12 months
You didn’t see COVID coming. Nobody did. But now that the initial shock to the system is over — and you survived — it’s time to think about the next 12 months. Because you can come out of the pandemic positioned for growth. You can prepare for the next downturn or crisis lingering around the […]