#62: The 3 lanes of fundraising, with Michael Dixon
You’ve often heard us talk on this podcast about getting closer to your donors and leading them toward making their best gift for your organization—a gift that is meaningful to them and increases their own sense of wellbeing. But how do you move beyond fundraising communications to building personal, 1:1 relationships? On today’s show, we’re […]
#61: Fundraising when your donors are facing inflation and political turmoil
There’s no way around it: our world is a mess. Giving has levelled off after a season of overwhelming generosity. We’re facing record inflation. The housing market is unpredictable. The stock market is a mess. Supply chains are broken. Society seems to be more polarized than ever before. And the ongoing war in Ukraine is […]
This appeal raised $835,911. Here’s what you can learn from it.
How do you raise money for the lesser-known, but escalating crisis in Ethiopia’s Tigray region, from a donor base who just donated millions to the emergency response in Ukraine? The challenge When our client, Mennonite Central Committee (MCC) Canada, wanted to launch an appeal to help refugees of the escalating Tigray crisis in Ethiopia, they […]
#60: What’s changed—and hasn’t—in email fundraising over the last decade, with Ben Johnson
For many of us who grew up with the internet, email marketing seems like a fairly established medium. But compared to most other forms of marketing and fundraising, email is still a relatively new format. And it continues to change. So for today’s episode, we sat down with a fellow Canadian fundraising agency founder to […]
#59: Creative deviations in fundraising, with John Lepp
What does a person get when they make a gift to charity? Most of the time, they’re not buying a product or service. They’re buying a story about the kind of person they are. And what they get in return is the way you treat them…and communicate with them…and update them. So, isn’t it our […]
#58: A better way to measure and improve donor satisfaction, with Kevin Schulman
If you’re a regular listener of this podcast, you know intuitively that the donor experience is more important than just getting the gift. Because a great experience leads to greater commitment, and loyalty and satisfaction…and yes, money in the long term. But before you can improve the donor experience—and increase supporter satisfaction—you need to know […]
#57: The 5 powerful questions to ask prospective funder to increase your close rate, with Mallory Erickson
Have you ever walked into a meeting with a prospective funder feeling nervous? Maybe you weren’t sure how to lead the conversation. Maybe you felt a power imbalance. Or maybe you felt like you were there to beg for money, rather than being there as an equal partner or peer. If you’ve been there, today’s […]
#56: How to thank your donors using philanthropic psychology, with Jen Shang
Have you heard of philanthropic psychology….or phil psych for short? It’s the science behind fundraising that first and foremost cares about stewarding the love that is at the core of philanthropy. So instead of being focused on growing revenue from your donors, it’s focused on growing your donors’ human capacity to love others—as well as […]
#55: 6 layers of a wildly effective nonprofit culture and brand, with Ted Vaughn and Mark Miller
How important is your organization’s brand when it comes to the success of your fundraising? How about your culture? Today’s guests have a strong point of view: they’re out to prove that how a nonprofit brand operates on the inside is more important than how it looks on the outside. Mark Miller and Ted Vaughn […]
#54: This is how you create a successful phonathon for your nonprofit, with Clinton Crow
Have you ever run a phonathon? They’re a tried-and-true way of engaging donors and raising money, especially for higher education institutions. However, running a successful phonathon in-house is no easy task. That’s why on this weeks’ show, we’re talking to an OG phonathon strategist, Clinton Crow from LEAD Philanthropy. Clinton signed up to make phone […]