Why all fundraising is sales

“Selling is essentially a transfer of feelings” – Zig Ziglar If you work for a nonprofit or social enterprise…you’re in sales. And the sooner you own it, the better your fundraising will be. The better your fundraising, the more donations and donors will come in. The higher your revenue, the more good you can do […]

Why we should stop using the term nonprofit

A few months ago I found myself sitting beside an enthusiastic business-school graduate on a flight to Honduras. He was on his way to Peru for a one-week adventure in the Amazon rainforest before starting a demanding and exciting executive-track career at a medical company in Ontario.  After we chatted about his passion for sales […]