#70: How to craft irresistible fundraising offers that open hearts and wallets, with Steven Screen
The offer is one of the most foundational—yet most misunderstood—tools in fundraising. Get it wrong, and your fundraising can flop. Get it right, and watch the response rate go up. So what is an offer anyway? It’s the thing you’re asking donors to help make happen. The outcome. The ultra-specific and tangible difference their gift […]