How your donor feels when you do a poor job of thanking her
Picture this… You see a car in the ditch. It’s on fire. You spring into action. You pull the driver out, just in time. He’s bleeding badly. You take off your shirt and apply pressure to his wound while calling 911. You save his life. Later, at the hospital, he regains consciousness. He asks to […]
#2: Dan Sonners — 4 ways to boost direct mail with multi-channel tests
If you’ve worked in fundraising for some time, you’ll know that direct mail still enjoys some of the best response rates of any communications channel. But because we’re living in a digital world, it’s easy to think of direct mail as outdated with nothing new to offer. You and I hear that all the […]